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Superdry: Latest News

Superdry aw19 (13)

Superdry warns on profit after weak festive trading Subscription

10 January 2020 By

Peak trading performance at Superdry was “lower than expected”’ as the retailer battled unprecedented levels of discounting on the high street, subdued consumer demand and shortages of bestselling product.

julian dunkerton ceo superdry

Superdry to launch new premium linesSubscription

12 December 2019 By

Superdry is to launch four new premium, limited edition collections for its autumn 20. 

3081497 liverpool one superdry outside

Superdry swings to a half-year loss Subscription

12 December 2019 By

Superdry has swung to a loss before tax of £4.2m for the 26 weeks to 26 October, from a profit of £26.4m during the same period in 2018, in a ”year of reset” for the business. 

Superdry: Fashion and Features

black friday

How Black Friday has become retail's grey areaSubscription

26 November 2019 By

Black Friday has become a fixture on the fashion retail industry’s promotional calendar. But as the discounting activity becomes longer and deeper, and some retailers and consumers shun the event altogether, its future has become blurred.