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Revenue has slumped at Superdry in the 26 weeks to the end of October, in what the retailer said was an “expected year of reset” amid legacy issues at the business.
Superdry chairman Peter Williams admitted that the reappointment of co-founder Julian Dunkerton as interim CEO in May was “all a bit bizarre”, in a refreshingly honest conversation with Drapers editor Kirsty McGregor at Drapers Fashion Forum in London last week.
Superdry has appointed brand licensing company IMG to widen its product offering into new categories including consumer electronics and sporting goods.