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Ted Baker has signed an exclusive new licensing agreement with Israeli manufacturer Delta Galil, which will allow it to produce and distribute Ted Baker branded men’s underwear and loungewear worldwide.
Ted Baker is proving to be one of the success stories of 2017. Posting another set of good results this week, the brand has announced a 14% jump in half-year revenues.
Drapers investigates why big-name brands are banking on licensing for sales expansion and product extension when times get tough.