Protesters descended on Adidas stores across the country this week after reports that the company pays some factory workers as little as 34p an hour.
Campaigners visited stores including Adidas’ flagship on Oxford Street to replace price tags with labels saying “34p – Exploitation”. Anti-poverty charity War on Want handed out 14,000 price tags to volunteers, with the charity calling on Adidas to re-address workers rights.
The Independent published a story in April reporting that some of the sportswear brand’s contracted factory workers in Indonesia are paid 34p an hour, although the company has denied this.
War on Want sweatshops campaigner Murray Worthy said: “Adidas is clearly now on the rack through growing pressure over sweatshops. Thousands of our tags are being put on its products across the country. It is high time Adidas recognised exploitation is not OK and ensured a living wage for its factory workers.”
Factories making official merchandise for the Olympics have already come under intense scrutiny this year. In February the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) said it was to launch a review of manufacturing bases after a report was published suggesting that workers making Olympic merchandise are being exploited.
In March factories producing garments for the Olympics came under further scrutiny after reports that staff were being overworked, underpaid and abused. According to The Observer, workers producing sportswear for Nike, Adidas and Puma have been beaten, verbally abused, underpaid and overworked in Bangladeshi sweatshops.