The athleisure sector is booming. A quick Google search reveals that the phrase “athleisure” was first used in 1976 on an advert for trainers. But in more recent years several factors have come together to accelerate this trend and push it to the forefront of the fashion industry.
Burberry has warned that full year profits are likely to be at the lower end of market expectations after second quarter sales growth slowed at the luxury British brand. Drapers takes a look at the reaction from analysts.