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The British Retail Consortium (BRC) has today launched a retail leadership and management apprenticeship in collaboration with lifestyle retailer Joules and supermarket group The Company Shop.
Joules’s expansion in key international markets and razor-sharp focus on its customer over the past 12 months were responsible for driving growth, despite challenging market conditions, CEO Colin Porter has said.
Investment in key international markets, such as the US, and a “total retail” omnichannel model has helped Joules to drive growth, CEO Colin Porter has told Drapers.
Lifestyle brand Joules is celebrating its 30th anniversary in 2019. Founder Tom Joule and CEO Colin Porter explain to Drapers why customer closeness is vital and share where the brand is heading next.