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Missguided Latest News

Love Island Winner 2019 Amber Gill

I Saw It First partners with Love IslandSubscription

7 January 2020 By

Fast fashion etailer I Saw It First is sponsoring ITV2 reality show Love Island for the second time, returning for the new winter edition.


Missguided turnaround begins to bear fruit Subscription

11 December 2019 By

Missguided returned to EBITDA growth in the year to 31 March 2019, after it reshaped its board and supply base, cut back on marketing and closed its store in Westfield Stratford City.

ASA described Missguided ads as 'sexually suggestive"

The perils of 'highly sexualised' advertisingSubscription

29 October 2019 By Tim Clark

Boohoo and Missguided ads have been banned for being “highly sexualised” and not “socially responsible”, prompting questions about the imagery and messaging fast fashion uses to sell product to young shoppers.