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Missguided returned to EBITDA growth in the year to 31 March 2019, after it reshaped its board and supply base, cut back on marketing and closed its store in Westfield Stratford City.
Boohoo and Missguided ads have been banned for being “highly sexualised” and not “socially responsible”, prompting questions about the imagery and messaging fast fashion uses to sell product to young shoppers.
Fast fashion retailers Boohoo and Missguided have both had recent adverts banned by the Advertising Standards Authority (ASA), following complaints over their impact on young shoppers and depiction of women.
Missguided suffered a dramatic fall from grace when profits crumbled in 2017. Founder and CEO Nitin Passi reveals the drastic action he took to turn the etailer round.