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“We cannot be complacent as refinancing the business is just the first step of building a solid foundation for the future of the Mothercare brand,” said interim executive chairman Clive Whiley as he confirmed the company has completed the refinancing of the group.
Mothercare has raised almost 78% of its anticipated £32.5m to invest in digital and mobile from its existing shareholders and said the remaining 22% will be taken up following the placing.
Mothercare will invest heavily in digital to turn its fortunes around following its company voluntary arrangement (CVA), chief executive Mark Newton-Jones, told Drapers today.
From “mini-me” collections to new launches and a growing emphasis on quality, Drapers takes a closer look at the childrenswear market’s current baby boom