Donatella Versace is set to celebrate the launch of her collaboration with H&M this morning as the chain opens its doors to eagerly awaiting customers.
The Italian label’s creative director is due to greet shoppers at the Swedish fast fashion chain’s Regent Street store at around 9am as she launches the much hyped collection.
The womenswear collection features studded leather and colourful prints whereas the men’s collection focussed on sharp tailoring. Versace has also designed a pre-spring 12 collection which will be sold exclusively online from January 19.
H&M confirmed yesterday on Twitter that Versace herself would be in store for the launch. “Donatella Versace herself will be at our H&M Regent Street store in London, tomorrow at 9am to celebrate our #versaceforhm collection! ” @hmunitedkingdom tweeted.