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Vogue to launch Online Fashion Week is to launch Online Fashion Week, a five day event that will see retailers offer exclusive deals to customers ahead of Christmas, later this year.

The event, which will take place from 9am December 5 to 6pm on December 9, will build on the success of Vogue’s Fashion’s Night In last November, which offered discounts and special promotions at a raft of etailers for one night only.

Online Fashion Week will see the team blogging about the best events happening across the web, with styling advice and other exclusive content.

Fashion’s Night In followed on from Vogue’s successful store-based event Fashion’s Night Out. It was first held in 2009 to entice shoppers into stores during the recession by offering special promotions at in-store events to drive footfall.

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