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Warm weather helps H&M's global sales soar

Sales at Swedish fast fashion chain H&M soared in April as the warm weather across Europe encouraged shoppers to update their wardrobe.

Group like-for-like sales jumped 11% year-on-year while total sales grew 21%, in local currencies including VAT.

The rise was H&M’s largest sales jump since August last year. The Swedish chain said it had seen a positive effect from Easter and the pleasant weather.

H&M’s global profits plummeted by 30% in its first quarter in the face of soaring cotton prices. The Swedish fashion giant’s profits were down to £259m in the 13 weeks to February 28 from £370m in 2010.

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