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Concept doubles up by opening Boutique store

Men’s young fashion indie Concept in Aberdeen has taken advantage of strong trading and low rents to open a second store opposite its original site in The Academy shopping centre, Schoolhill.

The new store, which opened on October 10, is called Concept Boutique. It stocks womenswear, as well as menswear brands that are more formal than those in its original store, including Saviour, Luke Roper and Selected Homme.

Co-owner Kevin Lonie said: “Concept has been open four years and is trading very well. Sales were up 20% in year four compared with last year. When another unit became available we decided now was the time to expand because I think rents will rise again next year.”

The owners decided to stock womenswear as well as menswear in Concept Boutique to differentiate the two stores, the newer of which is the larger, at 1,050 sq ft compared with the original 900 sq ft store. Womenswear brands include Goldie, Mina and Selected Femme.

Sarah Willox, buyer/supervisor at the new store, sourced the womens­wear brands at trade show Pure London. The brand mix in Concept Boutique is different from the original store, which stocks the likes of Fila Vintage, Scotch & Soda and Chef De Ville.

Concept Boutique has a more feminine design, with soft purple drapes in the fitting rooms and floral wallpaper.

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