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Contemporary Indicator, March 29 2014

What’s selling now in the world of contemporary fashion?


  • Tracey King Owner, Folie in Whitley Bay, Tyne & Wear

“The Masai Clothing Company is still our best-selling brand, with the tunics being most popular. We’ve had them in for three years and they sell at £60 to £80. However, it has been quiet in store this season, which is probably due to the poor weather.”

“Hilfiger Denim is our best-selling brand. We only have the denim jeans, especially the straight-leg jeans which do really well (£75 to £90).”

  • Sue Turner Owner, Bone Clothing in Lewes, East Sussex
  • Francesca Portera Owner, Bella Boo in Stourbridge, West Midlands

“Our best-selling brands are John Zack and Glamorous. Customers really like the John Zack dresses (£25 to £35), because they’re great for layering at this time of the year. It’s the same with Glamorous tunics (£25 to £35). Our regular customers usually come by knowing what brands we have in store and they don’t tend to ask for any new names, so we stick to what we know and buy in new items on a weekly basis.”

  • Claire Wright Manager, Gemini in Stratford-upon-Avon, Warwickshire

“The Sandwich striped flower print dresses sold out in a day. For (£79) this dress goes beautifully with everything and our customers love it. The Masai Clothing Company dresses we sell for £60 and up are also in demand. We pick our collections carefully and every season we try to bring in new lines so our customers have variety.”

  • Hilda Dolan Owner, The Dressing Room in Cork, Ireland

Kelly and Hepburn

Kelly and Hepburn

“With a lot of weddings and communions happening recently, our customers come to us for Kelly & Hepburn (£199 to £299) and Marcelino formal dresses (£159 to £299). As the wedding season becomes a bit quiet, René Derhy linen dresses (£109 to £199) will begin to pick up, especially with the weather getting a little warmer.”

  • Valerie Read Owner, Jessica in Fordingbridge, Hampshire

“The flooding has hit us so hard in the last two months - it has caused us to have little to no footfall. We are slowly picking up, with summer around the corner. Marble knitwear is selling well at £30 upwards, especially the soft pinks and the pastel colours.”

  • Pauline Davis Manager, Polly’s Boutique in Leicester

“The Masai Clothing Company dresses are probably our bestsellers, starting from £50. We also sell a lot of Eden Rock linenwear, from £89 to £99 on average. We stock these dresses throughout the year, even during the winter. Our customers love them, but of course they will start selling more in the summer.”

  • Beverley Rigby Supervisor, Denis Hope in Rochdale

“We bring in new brands every season but the top seller at the moment is Oui Moments. Oui does smart and casual wear, but the tailored trousers sell best, with prices from £79. We’ve also started stocking The Masai Clothing Company dresses, which sell really well and start at £50. We only usually stock items that we think are trending and also a lot of what is brought in depends on the weather.”


  • Tim Guy Manager, Andrew Gardner in Wendover, Buckinghamshire

“Brax Cooper jeans (£89) have been doing well because of their interesting colours and great fit. Footfall has been patchy compared with last year because our shop isn’t on the high street so we don’t get passing trade.”

  • Philip Todd Manager, Murray Todd in Beverley, East Yorkshire

“Gant polos (from £65) and Pretty Green shirts (from £35) have been strong sellers. We’ve cut back on the number of brands we stock so we can focus on those that sell well. We try to introduce new brands regularly, but the latest is R2 Westbrook. Its shirts (£85) are going down well.”

“The single-breasted three-piece suit from Remus Uomo has been one of our bestsellers, coming in a range of colours (from £225 to £325). Our Guide London shirts (from £60) are also doing well due to their slim fit in stretch cotton, making them comfortable and wearable.”

  • Rob Evison Manager, Giorgio Reggiani in Derby
  • Trevor Hartley Manager, Hartleys in Guildford, Surrey

“Our Paul & Shark shirts (£125) have been strong sellers in various colours, probably due to the accessible price point and they are also easy to wear. Eton shirts are also really popular with customers (£125). Footfall is slightly up on last year due to the warmer weather, but I do notice that customers are still watching what they spend.”

  • Andrew Hobbs Manager, Jeremy Hobbs in Cobham, Surrey



“Our fitted Gant jeans (£99 to £119) have been popular for all casual occasions, often paired with a woollen sweater or a blazer. Polos from Hackett are also in demand (from £79) - customers just love them because they are versatile.”

  • Craig Cummings Manager, Man to Man in Southport, Merseyside

“Boss Green has been popular due to the great fit (from £119), which customers love. Ralph Lauren shirts have also been selling well (£70 to £85). I would say our footfall has been slightly lower compared with last year, but then the weather has been quite wet so I think this has had an impact. “

  • Nigel Broadbent Manager, Peter Charles in Lancaster

“Boss Black chambray shirts have a great fit and are really popular with customers (£95), and shirts from Gant are very much in demand too (£85 to £90). We introduce new brands fortnightly as it freshens up our stock.”

  • Ken Lawrie Manager, Ray’s Menswear in Alnwick, Northumberland

“For us Gant jeans have been strong sellers (£99), especially in the slimmer straight-cut design. Pure shirts have sold well too (£69 to £79) due to the great price and versatility. However footfall is down, and I think that’s due to the bad weather we’ve had.”

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