Graeme Moran brings you the highlights from day one at CIFF.
Brand new for spring 14, young fashion label Desires has the benefit of on-trend, fun pieces at affordable prices. Basic washed cotton/polyester mix T-shirts with rebellious college graphics start at £4.50 while animal print stretch jeans (from £12.50) and an excellent abstract camouflage printed parka (£31) are stand out pieces.
Contact: 07841 655 292
Swedish brand Mayla have introduced new casual pieces for spring 14, with cotton and modal silk blends (10%silk) basics sitting next to the brand’s signature 100% silk dresses, with this season’s most popular options being the striped and geometric printed styles, costing from €90 (£77) to €130 (£111) wholesale.
Contact: 00 46 8 24 44 44
Launched in 2003, Danish brand Oxmo balances the tough with the feminine for spring 14, with buyers most popular choices mixing PU faux leather jackets (£22) with pretty embroidered blouses (£10.50), casual viscose jogging trousers (£11) and a range of embroidered and embellished T-shirts.
Contact: 00 45 76 355 307