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Copenhagen: The Verdict

Last week marked my first ever trip to Copenhagen and after hearing glowing reports about how great both the city’s fashion week and trade shows are the Danish capital certainly did not disappoint.

The brand mix at the trade shows, while varied, was great. They were filled with many brands I hadn’t heard of and would therefore be a great trip for UK indies looking to pick up lesser known labels.

Ciff provided a more mainstream brand mix from the other shows in Denmark with menswear brands offering chinos, shirting and blazers. In parts some of the womenswear was similar to that on show at Moda, whereas other brands, for example Summum Woman, offered younger fashions sporting bright neons and loud prints. Personally Signal was a standout brand with its primary coloured waterproof macs a must in the unreliable British weather.

Vision provided Drapers with a host of great brands that are relatively unknown in the UK alongside the big names including Soaked in Luxury and Quiksilver. Lithuanian brand D.efect was a high point showcasing womenswear with structural twists, whether it be exposed shoulder pads or diagonal seams. Just Junkies also offered a great range of printed shirts and shorts for men.

At the biggest ever Gallery show there was a great host of brands including premium labels such as Day Birger et Mikklesen and Wood Wood, plus brand new labels such as Foreign Affairs. The show was buzzing with buyers from Asos, MyWardrobe, Matches and premium indies all scouring the stands for the next hottest thing.

The hottest trends for spring 13 were also on show at Copenhagen Fashion Week.  Sportswear inspired products took centre stage as designers employed drawstring waists, elasticated cuffs and varsity jackets. Designers also showcased pieces in a colour palette dominated by crisp whites, shiny metallics, powdery neons and fresh pastel spearmints.

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