I am an academic in HE, specialising in Fashion & Retail Marketing & Management. I was a business owner previously who ran a fashion store & online businesses selling independent fashion brands. I now consult on online business start-ups & online marketing strategies. I research in the area of online fashion marketing.
Comment on: Fashion industry leaders' predictions for 2019
Not a lot of new insight in this article! Most of your experts are pretty vague here. We need to stop blaming everything on Brexit. Yes, times are hard, but some retailers are still performing - why?: because they are getting product and distribution right for their customers. Retailers need to look at getting the basics right. There are still too many inconsistencies between platforms in terms of pricing/discounts and levels of service. Shoppers are savvy and won't be fooled by 'experiences' unless they are genuine and are something the customer wants. Be bold not vague!
Comment on: Asos Marketplace goes live
What a great way for ASOS to increase their product offer and scope out potential brands to stock without the risk attached to investing in them themselves. They are clever, aren't they?