Cos, the sister chain of Swedish fast fashion business H&M, will open its fifth UK store in London’s Kensington High Street in September.
The 4,800 sq ft Kensington shop will sell the full range of womenswear, menswear and kidswear.
The Cos store will be the chain’s fourth in the capital since it launched on Regent Street in March 2007. Cos, which is pitched at a more premium level than H&M.
Other UK stores are in the Westfield London shopping centre in White City and Covent Garden in London.
A store in Birmingham’s Bullring is due to open in August. It will be the chain’s first shop outside of the capital.