This is so well put. Exactly what SME's we work with are experiencing. The Government needs to protect SME's, supporting their innovation, growth and hard work, they are the big businesses of tomorrow.
Comment on: Toast launches clothes-swap scheme
Great idea! Most consumers are loyal to brands they like and this is a good way to find and reuse clothing likely to be appealing. We are guessing it will appeal well to the Toast consumer. The only snag we can see is does everyone remember what they paid or will Toast tell them?
Comment on: Asos asks suppliers for discount
We think this the a dangerous route to go down for a business which relies so heavily on their suppliers to be commercially viable. ASOS is not the only business in the market under pressure as the DR headlines show. We hope they recognise partnership is about trust and strategy which means not changing the goal posts.
Its great that meetings are being had on this, but what will actually be done as a result? The issue with this is that the civil servants may know what the issues are and understand the industry needs a little better now, but they are not voting and the politcians seem incapable of putting their own careers second and the country and business first. We work with many SME's who buy and sell worldwide and they are all in despair over Brexit. They are either moving to other regions to avoid it, or reorganising their supply chains as they don't believe the Government can conclude it to support businesses based in the UK. This is a crisis for the fashion industry - SME's are the future. The Government needs to act right now on this and consider the value of the industry seriously.
The key point here for us is focus on who the customer is and profile accurately, then buy to the profiles. If this is done well - it works. We think M&S try too hard to be all things to all people and in doing that it creates confusion and lack of focus. Retailers and brands need to value getting to know the customer as a priority for success in our view.