Comment on: Sizing technology: a cost/benefit analysis
This is a far complicated subject than simply sizing. By example, just because a pair of cycling shorts fit, it doesn’t mean they look great. Retailers shouldn’t be paying up front for these tools either. Good ones prove they work with immediate return on investment.
Not sure Primark has investigated to enough granularity. Tech is available to make ‘buy online, pick up in store’ definitely a workable model.
The tech to solve this problem exists.
What an outstanding sum of money raised by M&Co.
Comment on: The secrets of Levi's digital transformation
Great job Levi’s!
Personalisation when done right (i.e. accurately) makes a huge difference to the bottom line. Even more so if it can be done quickly in stores.