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Curvy Kate launches videos to promote continuity lines

Plus-size lingerie brand Curvy Kate has released a selection of catwalk videos to promote its continuity lines to its retailers.

This is the first time the brand has used video to promote its products.

According to Curvy Kate, it hopes its retailers, which include lingerie etailer Figleaves, Asos.com and Bravissimo, will use the videos in store and online from January to show the way the lines fit and move on a fuller bust.

The spring 12 continuity lines that will be extended for autumn 12 include the Daily Boost Bra, which offers a foam lined cup and added lift from D to K cups. Although only available in black for spring, this will be extended to include nude and white colour ways for autumn.

Curvy Kate managing director Steve Hudson said: “We’ll never shy away from colour or bold designs but we want to make sure we’re still listening to our customer’s needs. We know how well a Curvy Kate bra fits and extending our continuity offer just means that our customers can always find something to suit all occasions.”

Retailers will be encouraged to add the videos their sites as they show the bras at a 360 degree angle on the brand’s “Real Women” models.

Curvy Kate retails from £27 to £29 for bras and from £12.50 to £14.50 for briefs.

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