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Daily Round Up: Supergroup; Stella McCartney, Debenhams; Adidas; George at Asda; Marc Jacobs; DKNY

From around the web and the nationals

SUPERGROUP, the young fashion business, has opened its first company-owned non-franchised store in the North East. The Superdry store on Silver Street in Durham has been acquired on a 10-year lease and was formerly home to Arcadia-owned Burton and Dorothy Perkins stores which have since relocated into BHS in the city.

STELLA McCARTNEY will unveil a one-off capsule collection marking the London 2012 Olympics  during London Fashion Week next February. Her aw 13 collection will still be shown in Paris in March, however. McCartney is also planning to open a second store on London’s South Kensington in February, following a 20-day “World of Stella” showcase event with Selfridges from January 26.

DEBENHAMS, the department store group, has launched a tailored shopping service for blind and partially sighted customers with the Royal National Institute of Blind People (RNIB). Personal shoppers underwent training on how to describe key features of garments to customers, experiencing what it feels like to be blind or partially sighted through the use of glasses that imitate various levels of sight loss. The service will be available in all 167 Debenhams stores in the UK.

ADIDAS, the German sportswear giant, has said it expects its revenues and profits to grow further next year despite the euro zone debt crisis. Reuters reports that in an interview with German newspaper Welt am Sonntag, Adidas chief executive Herbert Hainer predicted mid-high single digit sales growth for the brand next year.

GEORGE AT ASDA, the supermarket clothing line, has unveiled the first collection by winning Graduate Fashion Week designer Rory Longdon. Longdon won the opportunity to create a capsule Christmas knitwear collection for George alongside a £20,000 cash prize, plus a four week paid placement and mentoring sessions from brand director Fiona Lambert. The collection launches online (only) at today.

MARC JACOBS, the designer label, is offering a reward to anyone with information about spring 12 samples stolen last week. The label took to its Twitter page to ask its followers to report any information they may have, although there was no hint as to what the award might be, according to reports in the Telegraph.

DKNY, the US-based designer brand, has signed Twilight star Ashley Greene to be the face of DKNY and DKNY Jeans ad campaigns for a year. Greene is best known for her role as Alice Cullen in the Twilight films and will also serve as the brand’s ambassador.

PRETTY GREEN, the menswear brand from Liam Gallagher, opened its ninth store at London’s Westfield Stratford shopping centre on Saturday. The 800sq ft store is located next to the Hugo Boss store on the ground floor of the centre.

COLLECTIVE BRANDS, the company behind footwear brands Sperry Top-Sider, Keds and Pro-Keds, has reported a loss of $114.3m (£73.1m) for the third quarter to October 29, 2011. Total sales in the period were up $894.4m (£572m) but the group said the losses were due to challenges in its US-based retail business Payless.

TRINITY LEEDS, which will be the UK’s largest shopping centre when it opens in Leeds in spring 2013, has launched a Trinity Leeds Facebook page. The £350m development that will house retailers including Hollister, Topshop, H&M, Marks & Spencer and Primark, has pledged to put “digital and social media at its heart” of its marketing.

JOHN LEWIS will start using an ‘invoice matching engine’ Didos at its business service centre in Bracknell from February next year. It uses a single invoice system and provides visibility of future payment liabilities and recovery for overcharged invoices.

NOBIS, the Canadian lifestyle brand, has launched a pop-up shop at Harrods on the lower ground floor, its first venture into the UK. It will stock the men’s outerwear range with the Cartel bomber priced at £820 and Barry Parka at £1068. The space takes on an ice cave theme with glacier flooring.

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