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Daisy Chain Store refit is a cut-price success

Kidswear retailer The Daisy Chain Store in Harpenden, Hertfordshire, has had a makeover on a shoestring budget after the recession forced owner Suzanne Francey to recost the revamp.

Francey bought the kidswear business last September, just as the recession began to take hold. A turbulent first few months of trading for the business meant the original shopfit budget of £15,000 had to be slashed to less than £1,500.

Francey said: “It was as if, the week after we bought the business, someone put a sign up in the town saying, ‘don’t spend any money’. But we’ve proved that a business can get a facelift on a tight budget, even during a recession.”

Francey called upon friends and family to help with the manual labour and scoured eBay for bargain furniture and shop fittings.

“I bought items on eBay and sold old shopfit items to pay for new ones,” she said. “The chandeliers I found in the loft and timber was something that we had plenty of in our garage. We transformed the shop in just four days.”

The retailer sells brands including Timberland and Kenzo.

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