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David Douglas, Chief executive, Gio-Goi

David Douglas continues to impress with his assault on the branded young fashion market, with his big gun Gio-Goi brand firmly on the frontline.

This was the year that the branding-heavy player began developing a more design-led handwriting on its men’s and women’s clothing ranges, and added a head-turning footwear range into the mix with a modernist sports-inspired range debuting in autumn 08.

On the summer festival circuit Gio-Goi adorned legions of party kids who bought into the colour-soaked collection, as well as the brand’s up-all-night personality.

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