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Day two: Berlin trade shows

The pace of life at the second day of Berlin-based trade show Bread & Butter showed no signs of slowing down.

With deals to be done and brands to be seen the exhibition halls were teaming with international buyers and press alike, despite the notable absence of some of the bigger players this year.

However, for Drapers day two meant checking out the show’s competitors – Capsule, Premium, Seek, and Bright – which are all being held at the same time at different venues across Berlin.

First on the agenda was premium and contemporary trade show Capsule, which has moved to a new venue for this season, being held at Postbahnhof. Known for its more edited, directional offer the show had a relaxed vibe, and while buyers from the likes of TK Maxx were spotted, there appeared to be few UK buyers present when Drapers attended.  Stand-outs included the boyish tailoring of menswear brand MariusPetrus, which launched for the first time this season, making its trade show debut; and simple styles with a twist from Korean menswear brand Munsoo Kwon; while others in attendance included Topman and men’s and women’s sportswear brand Obey Clothing.

Perhaps the largest, and certainly the busiest of the other trade shows, was Premium. The men’s and women’s premium trade show was packed to the rafters with attendees, and offered buyers a wide selection; from premium denim brands such as J Brand, Paige, Current Elliott, and Mother; to more commercial contemporary womenswear lines.

Next door, contemporary fashion trade show Seek provided an altogether more directional offer, with brands such as Oliver Spencer, Vanishing Elephant and Velor split across three floors. Despite being a lot less busy than the much larger Premium, exhibitors told Drapers that there had been a good level of buyer attendance.

Our final stop of the day before returning to B&B was Bright, which offered a selection of streetwear, surf and sneaker brands. Exhibitors included sneaker brand Vans, Canadian men’s and women’s brand Sitka, and men’s streetwear brand Wemoto.

Meanwhile, back at B&B the show was still in full swing. This season a number of trends stood out among the brands exhibiting and were also seen modelled by the numerous fashionistas strutting around the show. Perhaps one of the most evident was fluro colours, and in particular neon denim in orange, yellow, pink, and green brights – definitely one to buy into for spring 13.

James Knowles, Features Writer, Drapers
james.knowles@emap.com

View the full report from Berlin

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