Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Debenhams autumn 11

Debenhams claims retail world-first with smartphone innovation

Department store group Debenhams has claimed a retail world-first after deploying innovative smartphone technology to bring print ads to life.

SUBSCRIBE NOW TO KEEP READING

Read this and a limited number of other articles, plus get customisable email alerts. Sign up for guest access.