Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Debenhams goes Dutch with own label

Debenhams has launched some of its own-label brands in shop-in-shops for Dutch department store Vroom & Dreesmann (V&D).

The UK department store is trialling its own-label young fashion brand Red Herring and menswear brand Maine New England in four V&D stores. If successful, it will be rolled out to further stores.

Mid-market department store V&D has 62 stores in the Netherlands, targeting 30 to 60-year-olds. It sells brands including Mexx, Benetton, Warehouse, Oasis and Cortefiel alongside own brands LIV, Essentials and Soho New York.

The launch allows Debenhams, which has 144 UK and Republic of Ireland department stores and 52 international franchise stores, to expand further internationally, while continuing to drive higher margin own-brand sales.

Speculation mounted this week that Debenhams was gearing up to acquire an international retailer. Sources linked the department store to V&D this week.

However, a spokeswoman for V&D owner Maxeda denied that V&D was up for sale. Debenhams has also been linked with insolvent German department store Karstadt, Italian chain UPIM, and Aurora, the fashion group which owns the Warehouse, Karen Millen, Coast and Oasis chains, although Aurora denied it was up for sale.

Debenhams declined to comment.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.