Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Debenhams own label boosts performance

Debenhams saw like-for-like sales excluding VAT fall 3.6% for the 26 weeks ended February 28, but the department store said it had continued to gain market share across all of its major categories.

Gross transaction value rose 0.3% over the six month period and added that pre-tax profit and EBITDA would be ahead of last year thanks to tight cost control and improved gross margin.

“Visibility for the second half remains poor and we will continue to run Debenhams in the expectation that the trading environment will remain challenging.”

Rob Templeman, chief executive, Debenhams

Debenhams said that own bought ranges, particularly its Designers At collections, had delivered good sales growth and that it had pressed on with its strategy to expand own label. It added that this had helped boost gross margin and that gross margin for the first half would be higher than the prior year.

Debenhams bought the stock of principles“>Principles, one of its key concessionaires earlier this month. It plans to trade the brand under a temporary license and said that the purchase would be beneficial to its business.

However Debenhams chief executive Rob Templeman said: “Visibility for the second half remains poor and we will continue to run Debenhams in the expectation that the trading environment will remain challenging.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.