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Debenhams research reveals men's underwear secrets

Research by Debenhams shows that men only buy their own underwear over a 17 year period in their lifetime

The survey showed that men relied on their mothers to select underwear throughout their childhood and teenage years and then tended to be independent in their choice between the age of 19 and 36. This 17-year interlude was followed by a lifetime of neglect, as men relied on women to select and purchase underwear.

Debenhams head of men’s accessories buying, Rob Faucherand, said: “This is the one issue that feminism has never addressed. It’s not who wears the pants in each household - it’s who has to buy them that counts.”

The report revealed that men start buying their own underwear at the relatively late age of 19, where women take responsibility for choosing and buying their own knickers from the age of thirteen. Men do so only because they believe that wearing new underpants is an essential pre-requisite to beginning a relationship. Underwear buying peaks among males at 23, when they will buy up to 31 pairs annually.

Debenhams surveyed 1,000 men about their underwear buying habits during September and October.




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