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Debenhams to launch four day Megaday Sale

Debenhams will launch a Megaday Sale tomorrow, eight days after the end of its Bank Holiday Summer Sale.

Debenhams’ New Season Spectacular will offer discounts of up to 25% across all its departments for four days.

Department stores ramped up discounting over the Bank Holiday weekend, with Debenhams offering discounts of up to 70%, including promotions on new season ranges. Marks & Spencer launched a 50% off Sale.

During the Sale, Debenhams will become the first retailer in the UK to use Twitter to help shoppers track down bargains and speed up transactions.

Customers will be able to send a message from Twitter asking for help or advice, directly to a team of assistants equipped with BlackBerrys on the shop floor.

The retailer claims it is the first time that the site has been used to help transactions rather than as a blogging source.

A Debenhams spokesman said: “Our Megaday sale is one of the busiest times, so using Twitter in this way will be the equivalent of having a dedicated shop assistant with you for the entire time you are in our store.”

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