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Deichmann MD exits for Pandora

The managing director of German footwear retailer Deichmann is to become the chief executive of jewellery chain Pandora.

Björn Gulden will join the jeweller on March 1 replacing previous chief executive Mikkel Vendelin Olesen who left the business in August following a profit warning which wiped two thirds of Pandora’s market value.

Gulden is currently managing director of German retailer Deichmann, Europe’s largest footwear retailer, and president and chief executive of its wholly owned retail chains Rack Room Shoes and Off Broadway Shoes in the U.S.

Prior to his role at Deichmann, Gulden was senior vice president of apparel and accessories at Adidas and was part of the management group that took the sportswear company public in 1995.

Deichmann is a self-service value footwear concept in the mould of Shoe Zone, Brantano and Priceless. Prices start at £9.99. It has more than 2,500 stores across Europe and the US and is a debt-free, privately owned company.

The footwear retailer has not announced a replacement for Gulden.

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