Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Derrick Campbell, Managing director, Lyle & Scott

Knitwear specialist Lyle & Scott has resurfaced as one of the coolest brands on the young fashion circuit. After a 1980s heyday the 130-year-old, Hawick-born brand slipped off the radar.

It lay dormant just long enough for the current crop of kids to be impressed when it turned up on rock bands such as Kasabian and a string of TV presenters.

“It’s taken two or three years of seeking the next generation,” says managing director Derrick Campbell, whose strategy has paid off with 30% growth year-on-year in 2007. This meant he embarked on 2008 with “great optimism”, which has been satisfied with “amazing sell-throughs” and justified the brand’s creeping expansion into other product areas such as polos, outerwear and accessories.

But it has not just been about the product placement. “The slim fit is just right”, says one indie retailer, who adds that he cannot order product quickly enough to fill the rails.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.