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H&M unveils Lanvin image

H&M has released its first images of its next designer collaboration with Lanvin.

Designed by Lanvin’s artistic director Alber Elbaz and menswear designer Lucas Ossendrijver, the collection will go on sale on Tuesday November 23 in around 200 stores worldwide.

Elbaz said: “H&M approached us to collaborate, and see if we could translate the dream we created at Lanvin to a wider audience, not just a dress for less. I have said in the past that I would never do a mass-market collection, but what intrigued me was the idea of H&M going luxury rather than Lanvin going public.

“This has been an exceptional exercise, where two companies at opposite poles can work together because we share the same philosophy of bringing joy and beauty to men and women around the world.”

H&M creative advisor Margareta van den Bosch said: “We are thrilled about Lanvin’s collection for H&M, it is such an exciting moment. Lanvin will bring to H&M a luxurious French tradition that is also modern and playful. It is very much a Lanvin collection, using their cut and tailoring, with lots of focus on form and details for both women and men. The launch in November is go­ing to be full of wonderful surprises.”

Lanvin is the latest brand to collaborate with H&M, with previous collections including Karl Lagerfeld, Stella McCartney and Sonia Rykiel.

The Lanvin for H&M collection will be unveiled fully through a special film to be launched online on November 2.

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