Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Desigual plans growth push after £240m investment

Spanish brand Desigual is planning for further growth after a European investor bought 10% of its share capital from the company’s Swiss founder, Thomas Meyer.

French firm Eurazeo today announced it had bought shares worth £240m from Meyer to secure the growth of the young fashion brand.

The agreement grants Eurazeo governance and investment protection rights over Desigual, which was created in Spain in 1984, and designs and distributes its clothes.

Eurazeo said that Desigual’s “multi-channel sales strategy” had “enabled the brand to develop rapidly over the last 10 years”.

It said revenues had increased tenfold since 2007. In 2013, revenues were up 18% on 2012. The EBITDA margin rose 29% in 2013.

At the end of 2013, Desigual had 405 stores in 109 countries, 2,500 corners in department stores and more than 11,000 multi-brand doors. Digital sales generated 10% of revenues.

Eurazeo will support Desigual’s strategy to increase its geographic expansion in Europe and bolster its recent international development, particularly in the United States, Latin America and Japan.

The roll-out of the brand will also include an enriched offering with new product categories, such as accessories, footwear and household goods.

The proceeds from the share capital increase will be used, amongst other things, to sustain and accelerate the development of Desigual and its retail network and build a state-of-the-art distribution hub.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.