Chosen by Simon Quayle, director at property firm Shaftesbury.
Shopping outside of central London can sometimes be disappointing. The Diffusion store in Merry Hill shopping centre, West Midlands, bucks the trend.
This indie is a shining light in the centre, delivering a good selection of brands in a neat space that always seems exciting and forward thinking. The other great thing is how easy it is to shop there. A clear and concise layout makes it so easy to navigate and select products.
Service is always a huge bugbear of mine, but they have really nailed it here. The staff are product savvy, which is always an encouragement to buy more.
Key for any indie is the brand offer, and Diffusion mixes the classics such as Barbour, Boss Orange and Lyle & Scott, which sit nicely alongside the more quirky brands such as Nudie and the essential staples G-Star and Diesel.
By adapting product and introducing new and inspirational brands, this indie is alive and kicking and a pleasure to visit.
Address Unit 47, Upper Mall, Merry Hill Centre, Brierley Hill, West Midlands
Telephone 01384 480504
Owners Gez Bailey and Carl Peddie
Brands include Barbour, G-Star, Lloyd Hoffman, Nudie