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Donna Ida has a smashing idea

Denim boutique Donna Ida in Kensington, west London, turned an attempted robbery into a promotional event.

The would-be-thief left a large crack in the front window, which the store then covered with a poster asking ‘Who could blame them?’ and drawing attention to its summer discounts.

Readers' comments (2)

  • Patricia Davidson

    If only more people would turn negatives into positives like this - clever them!

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  • What an excellent Idea, I had two thefts in two days from my store by local travellers and thought about about doing a similar thing - so watch this space "These boots are made for walking, but only after you've paid for them!"

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