The top things that tickled our fancy in the German capital.
“Although I spent most of my time on location shooting for the streetwear special (see the behind the scenes shots here) I did take some time out to look around BBB once we’d wrapped the shoot. Among the miles of the standard fare, I happened upon an absolute gem in the Tempel of Denim about which you’ll be reading a lot more in the coming weeks (I’m keeping it under my hat for now). But one of my big highlights from my time in Berlin was the incredible view of Berlin under the kosh of a dramatic, massive thunderstorm and lightening show on Thursday night from the terrace at Soho House. My phone wasn’t quite quick enough to pick up any lightening but rest assured it was a belter, and one that seriously hindered the travel plans of those buyers trying to escape the clutches of Berlin.” Ian Wright, Fashion Director
“It was great to see brands really experiment and let loose with their use of print and colour for spring 13. Whether matchy-matchy (think matching prints covering shirts, shorts, shoes, hats, and even headphones at WeSc) or colourfully clashing, next season is going to anything but boring.” Graeme Moran, Junior Fashion Writer
“Away from Bread & Butter the other Berlin trade shows seemed to have grown in attendance compared to previous seasons. The aisles at trade show Premium were packed with buyers scouring the stands, which boasted a plethora of denim brands including J Brand, Armani Jeans, Current/Elliot, MiH and True Religion.
In an effort to give consumers more for their money many denim brands were offering denim with new techniques and printing methods. Premium women’s denim brand Paige has upped its focus on techniques for spring 13 and has produced denim using methods including batik, marbling and digital printing alongside its traditional block colour skinnies which range in colour from tobacco to teal.” Victoria Gallagher, Reporter