First-day delegates’ of this year’s Drapers Fashion Summit discuss some of the key topic, translating products for international markets; the future of retail and what makes a brand.
Chris van Veldhuizen director of Retail Creations a retail consultancy based in the Netherlands attended to find about what UK fashion retailers are doing.
“A lot of companies in the Netherlands are focusing on multichannel and that seems to be the most important thing for people at the moment, as they change the way they do business to take account of technology and make it much more sustainable for the long term.
For that reason I found the Aurora presentation very interesting as they are doing so much. In Holland we are not quite there yet as only 20% of Dutch fashion retailers have ecommerce but we need to be ready for this to increase.”
Caroline Gilbey, course leader, and Katherine Boxall, senior lecturer, from the University for the Creative Arts were interested in issues around ecommerce.
“It is something we lecture our students about on the course so we definitely need to keep abreast of what is happening and what other people are doing,” said Boxall.
“I have been coming to The Fashion Summit for about 10 years and I remember about eight years ago the subject was ecommerce and whether it would take off, it is fascinating to think how far the industry has come in that time and look at the advancements people have made and are still continuing to make,” added Gilbey.