If knowing your market and your customers is critical to success then Duffer is an indie we should all admire.
Sticking to its roots in the north west, Duffer, which is run by three brothers, has become a leading regional independent.
I first got to know the owners soon after they opened the store in the early 1990s. Their drive, passion and product knowledge was immediately evident.
It is no surprise that local consumers feel at home in Duffer. There are no frills or surprises and no extravagant shopfit, just great product, great service and a work ethic we should all aspire to. The owners have never sought praise or exposure and will probably be a little embarrassed by this article.
It is also no surprise that brands stay loyal to Duffer. The store has always stayed loyal to those who have supported it, and does not place unreasonable demands on suppliers. The brothers are essentially nice people to work with and I look forward to working with them for many years to come.
Address 9 Fishergate, Preston, Lancashire
Owner Ilyas Patel
Telephone 01772 254811
Brands include Duck And Cover, Firetrap, Fullcircle, Gio-Goi, Henleys, Peter Werth
- Chosen by Daniel Morris, managing director of streetwear brand Boxfresh