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Dune to take over men's footwear at House of Fraser

Footwear retailer Kurt Geiger is to cease operating the men’s footwear business in five House of Fraser stores from September and will be replaced by the Dune Group.

The Dune Group already operates the men’s footwear departments in 51 House of Fraser stores, with Kurt Geiger operating the remaining five in Bluewater, Glasgow, Manchester, Edinburgh Jenners and London’s Canary Wharf.

However, because of strong performance in its men’s business, the Dune Group has now been selected by House of Fraser to take over from Kurt Geiger in those stores and will become the exclusive operator of men’s footwear for all 56 House of Fraser stores and online.

The Dune Group already holds the licence for all of House of Fraser’s own label women’s footwear brands including Episode, Linea, Label Lab, Untold and Dickens & Jones in all 56 House of Fraser stores.

“Our men’s footwear business has been performing exceptionally well,” said a spokeswoman for the Dune Group. “We have just launched a men’s concession in Topman as well as in 26 John Lewis menswear departments.

“This move means we will have a very strong presence in House of Fraser across men’s and women’s footwear and accessories.”

The Dune Group has also recently been appointed as the sole distributor of US footwear brand Steve Madden from spring 12.

Steve Madden, which has been in the UK before but never via concessions, will officially launch in the autumn though product is already in stores. The group has said that the brand will be available in both House of Fraser and Fenwick stores, including a flagship shop-in-shop in the new World of Shoes which is set to open in House of Fraser Oxford Street at the end of May.

Elsewhere, the Dune Group is conducting a review of its property portfolio and may look to close its standalone Bertie stores in the Trafford Centre, Covent Garden and South Molton Street as it believes that monobranded Bertie stores in these locations do not work as well as its concession business. No timescale has been given on this.

Kurt Geiger was unavailable for comment while House of Fraser declined to comment.

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