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eBay launches colour matching app tool

Online marketplace etailer eBay’s has introduced a function to its shopping app that lets consumers search for items that match colour and pattern in photographs.

The Image Swatch technology means shoppers can use their phone to take a picture of other pieces of clothing, artwork or patterns and find items that have a matching colour and pattern on eBay.

Melanie Smallwood, UK head of fashion brands for eBay, said: “The latest eBay fashion app takes shopping one step further by allowing people to search for designer, branded and vintage merchandise at the moment of inspiration whenever and wherever they are. Whether it is a unique pattern or a colour that is to die for, the eBay Image Swatch will allow people to target their search like never before, truly reflecting their individual style.”

An item is purchased every second in the UK on eBay via a mobile device. Earlier this month the etailer also unveiled its new iPad app, which features a fully customisable home screen.


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