Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Ecommerce Index - June 2013

A monthly insight into sales and shopping behavior online.

Click the image below to view the full Ecommerce Index.

Ecommerce Index June 2013














Readers' comments (5)

  • Hi,
    Great insights in the report, however can you clarify what makes up 'Portals' and 'Shopping' as these are quite generic terms for traffic sources. Does Shopping mean CSE's (comparison shopping engines such as Kelkoo and Price Grabber? Please clarify the meaning.

    Unsuitable or offensive? Report this comment

  • Rob Merrett

    Arron, I second that question, with such as vast percentage of traffic, this source needs to be dissected, can this be shown?

    Unsuitable or offensive? Report this comment

  • Hi Arron and Rob,

    We’re happy to hear you’ve found these insights useful. To clarify, anything that falls under Shopping is essentially an e-commerce site that contains a basket or cart you can purchase from directly and runs across a range of subcategories including Apparel but also Auction sites and Mass Merchants. Portals are gateways (that could potentially be linked to shopping) but where you can’t make a purchase. Some subcategories include Coupon and Bargain Search and Shopping Search. Hopefully this is clear but feel free to contact us if you’d like to discuss any further.

    Kantar Media Compete

    Unsuitable or offensive? Report this comment

  • Hi,

    So would it be a fair assumption to say that portals could largely consist of;

    • Fashion Blogs
    • Comparison shopping engines
    • Coupon sites

    And 'Shopping' is most likely to consist of competitor site visits effectively what you also note as cross-visitation?

    Many thanks.

    Unsuitable or offensive? Report this comment

  • Hi Arron,

    Portals would consist of Comparison Shopping Engines and Coupon sites, however larger sites (e.g. Yahoo! or MSN) would account for a larger proportion of this traffic.

    Fashion Blogs fall under News and Media.

    Shopping consists of all the fashion retailers listed in Online Fashion Visitors by Retailer (e.g. Multiples, Pure Plays, Department Stores, etc.), so this does include the Pure Plays listed in Cross-visitation.

    Do let us know if there are any more questions.

    Kantar Media Compete

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.