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19 January 2019 7:12 am
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27 July 2013
A monthly insight into sales and shopping behavior online.
Click the image below to view the full Ecommerce Index.
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Arron Moss31 July 2013 11:17 am
Great insights in the report, however can you clarify what makes up 'Portals' and 'Shopping' as these are quite generic terms for traffic sources. Does Shopping mean CSE's (comparison shopping engines such as Kelkoo and Price Grabber? Please clarify the meaning.
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Rob Merrett31 July 2013 5:29 pm
Arron, I second that question, with such as vast percentage of traffic, this source needs to be dissected, can this be shown?
Helen Cooke2 August 2013 10:19 am
Hi Arron and Rob,
We’re happy to hear you’ve found these insights useful. To clarify, anything that falls under Shopping is essentially an e-commerce site that contains a basket or cart you can purchase from directly and runs across a range of subcategories including Apparel but also Auction sites and Mass Merchants. Portals are gateways (that could potentially be linked to shopping) but where you can’t make a purchase. Some subcategories include Coupon and Bargain Search and Shopping Search. Hopefully this is clear but feel free to contact us if you’d like to discuss any further.
Kantar Media Compete
Arron Moss7 August 2013 11:51 am
So would it be a fair assumption to say that portals could largely consist of;
• Fashion Blogs
• Comparison shopping engines
• Coupon sites
And 'Shopping' is most likely to consist of competitor site visits effectively what you also note as cross-visitation?
Helen Cooke12 August 2013 10:51 am
Portals would consist of Comparison Shopping Engines and Coupon sites, however larger sites (e.g. Yahoo! or MSN) would account for a larger proportion of this traffic.
Fashion Blogs fall under News and Media.
Shopping consists of all the fashion retailers listed in Online Fashion Visitors by Retailer (e.g. Multiples, Pure Plays, Department Stores, etc.), so this does include the Pure Plays listed in Cross-visitation.
Do let us know if there are any more questions.
Kantar Media Compete
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