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M and M Direct sweeps the board at Drapers Etail awards

Online discount retailer M and M Direct took home three awards at this year’s Drapers Etail Awards including the overall Etailer of the Year gong.

The event, which took place at Bloomsbury Ballroooms in London, also saw M and M Direct win awards for Best Pure-Play Etailer and Best Etail Marketing Initiative for its Designer Splashmac scheme last summer in aid of Teenage Cancer Trust.

Meanwhile, footwear business Schuh picked up the award for Best Multi-channel Etailer and hoisery etailer won Specialist Etailer.

Best Independent Etailer went to York-based and Best Single-Brand Etailer went to handbag brand Radley. was awarded Best New Etailer, while Best Etail Innovation went to

Pure-play etailer scooped the Best Customer Experience award.

Click here to see all the winners and party pictures from the night.

Readers' comments (2)

  • ASOS not enter this year then....?

    Unsuitable or offensive? Report this comment

  • Well, it would be boring for the rest if ASOS always won everything.
    I think they should also exclude Usain Bold from the Olympics.

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