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Eleven Paris sets out five-year plan to double store count

Premium brand Eleven Paris is looking to double its global store portfolio in the next five years in an attempt to reach a wider audience.

The French menswear and womenswear business has 27 stores and is planning a wave of openings over the coming year. It opened a store in Berlin this week and will launch six in France by the end of June.

In the UK Eleven Paris has a flagship on London’s Carnaby Street, which opened in April. Founder Dan Cohen said in the next two years it wants to open two more stores in the capital, although the priority will be to grow in its homeland.

Cohen said having more stores would allow Eleven Paris to display and sell its full range in the way it wants. “We want to expand our boutiques network because it helps us to share our identity and spread the Eleven Paris brand to a wider audience of shoppers,” he said.

“We know that in 2016 we want to have 50 stores but we don’t yet have a precise plan for the next five years.”

The brand is also launching in the Middle East via a local partner, which plans to open an Eleven Paris store every six months for four years. The first will open in Dubai in August.

Eleven Paris has 30 UK wholesale accounts including Selfridges, Urban Outfitters and Asos.

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