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Elle Macpherson Intimates expands

Lingerie brand Elle Macpherson Intimates is opening its first retail store next month within designer outlet operator McArthurGlen in Cheshire Oaks in South Wirral.

The launch is believed to be part of a wider retail strategy for Elle Macpherson Intimates.

Beverly Hill, EU president of Bendon UK, which holds the licence for the lingerie brand, said: “To sustain Elle Macpherson Intimates’ impressive growth, we need to seek new viable and credible retail streams for the business, yet retain control ofour brand identity.”

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