Plus-size womenswear chain Elvi has gone into administration for the second time in just over a year.
Elvi was bought out of administration last February by a mystery buyer, but the new owner has failed to turn around the ailing womenswear business.
Elvi has more than 20 shops and more than 50 concessions in stores such as Debenhams, House of Fraser and Beales.
Jason Elliott and Gary Bell, of Cowgill Holloway’s Manchester office, have been appointed joint administrators and said they were hopeful of selling the business as a going concern to safeguard 340 jobs.
Some 20 redundancies have already been made at Elvi’s head office in Redditch, Worcestershire.
Elliott said: “We are keen to agree a sale that will represent a long-term solution for the business and minimise the impact on individual employees, and we anticipate interest from a number of parties.”