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Emu strengthens sales team for European expansion

Sheepskin footwear brand Emu Australia has shaken up its European sales team as the brand sees “significant growth” in UK and Germany and continues expansion into France, Spain, Czech Republic and Belgium markets.

Oiwah Chong has been appointed as European marketing manager. Her main role will now be to implement a brand and marketing strategy across Europe, helping to build brand awareness and drive consumer engagement.

Chong was previously European marketing manager at footwear brand Timberland and before that has held UK marketing and communications manager positions at brand Cushe Footwear and lifestyle brand Columbia Sportswear. Chong will report to Andy Knowles, chief executive officer of Emu Europe.

Knowles said: “Our rapid growth means we have reached a stage where we need additional ground support to ensure we increase consumer awareness and drive sell through, Oiwah’s appointment will help us provide this support to our wholesale partners.”

Emu has also made several promotions within its European team, in addition to Chong’s appointment.

Karl Vanderhuizen has been promoted to Northern European footwear sales manager, Jeffery Platteel to Southern European footwear sales manager and Emma Thaxter now holds the role of European apparel sales manager.

Knowles said clothing has seen “tremendous growth”. He said: “Emma will be driving a clear strategy to maintain our position in the premium sheepskin and merino wool categories.”

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