Chosen by Kevin Stone, marketing director at BMB Clothing, which owns the Baracuta label
Situated on High Bridge next to the Beehive pub in Newcastle upon Tyne, End Clothing is niche, über-trendy and probably the coolest menswear shop in the city.
I always make a journey to the store, which opened in 2005, when I’m in the north east. It blends great product and a friendly, stress-free shopping environment with anorak-style attention to detail, and the latest trend information is free flowing.
Owners John and Christiaan also have a new store opening on the same street in August that will have a strong emphasis on premium heritage brands. They love brands with history, ideas and quality.
The shop also has a fantastic website with great customer service. I recently bought some trainers that were an advance order-only item and the communication was excellent, with super-quick delivery.
Address End Clothing, 4-6 High Bridge, Newcastle upon Tyne
Owners John Parker and Christiaan Ashworth
Telephone 0191 261 9327
Brands include Adidas, APC, Baracuta, Fred Perry, Levi’s, Lyle & Scott, Nike, Wood Wood, YMC