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The look:

Former fashion fringe winner Erdem Moralioglu has built on last season’s pixallated floral print collection with spidery posy patterns, embroidered ditsy blooms, and blurred watercolour florals. Showing a strong versatility within his distinctive handwriting, the young designer served up a melange of silhouettes from A-line prom styles and structured bell skirted dresses which ballooned from under the bust, to slinky floor length skirts, capped sleeve tops, and scallop edged zip up jackets.

Key pieces:

A cobalt blue satin dress with painterly floral front panel is paired with matching shoeboots, while a black wool coat with poodle puff forearms is edged in ditsy, multihued floral embroidery.

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