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Escada launches casualwear sub brand

German luxury womenswear brand Escada has launched a new casual sub-brand of weekend and leisure wear.

Escada - White Label - has been designed as a capsule collection of strong single pieces that are “unconstructed and seasonless” and which complement the brand’s mainline collection.

The new line will include innovative knitwear, colourful jeans and standalone shirts and tops. Half the line will have a monochrome palette, with the other half made up of colourful styles.

White Label’s debut collection will draw on the brand’s heritage, featuring re-digitised images of model Linda Evangelista from a 1980s Escada catalogue.

Designers also worked in bold motifs of the Escada horse, a nod to the company’s roots - in 1976 Margaretha and Wolfgang Ley founded the clothing label using money they won in a successful bet on an Irish racehorse named Escada.

Price points for White Label, which will hit stores at the end of July, fall between Escada’s Mainline and Sport collections. The new line’s wholesale prices range from £28 to £222, while retail prices will start at £85 and go up to £620.

 

 

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