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Esska relaunches website in a bid to increase sales

Young fashion footwear brand Esska has relaunched its UK website as it looks to drive 10% of its total turnover from its online business by 2013.

At present, about 5% of Esska’s business comes from its online sales but, with the addition of the new website, the company hopes this will grow to 10% by 2013.

Primarily a wholesale brand at present, Esska, which was founded by architect Souraya Karami and her partner Dan Gyves in 2006, appointed web designers Jepson+Rae to create its new website, which has greater global reach through a multi-currency function.

The revamped website, www.esska.co.uk, also includes new product photography and zoom functionality, as well as a search facility that allows customers to search for footwear by style, size and heel height.

“Having reviewed our previous site, we decided to opt for a complete re-design and re-build to ensure we could include all of the new functionality we required,” said Dan Gyves, joint managing director and founder of Esska.

The relaunched website has is live and Esska will be running a number of promotions and social media activities this month to mark the launch.

Esska is stocked in about 200 retail outlets worldwide and 24 stockists in the UK. UK stockists include contemporary footwear indies Mudfoot & Scruff in Stoke Newington, north London, and Laste in Brighton. Wholesale prices range from £30 to £80.

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