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Eveden moots redundancies

Lingerie group Eveden, which owns brands including Fantasie and Freya, could make up to 10% of its head office staff redundant as a result of the economic crisis.

Eveden, which employs 360 people across its European business, has entered into consultation with 29 staff at its office in Desborough, Northamptonshire.

Eveden chief executive Tracy Lewis blamed a slowdown in UK retail sales for a reduction in production volumes. “Even one potential redundancy is too many, but the financial position of the business and volatile economic situation is such that a reorganisation of structures has to be a key part of our ongoing evolution,” she said.

Staff across several levels of seniority are affected. Meanwhile, lingerie buyers stuck to tried-and-tested brands on flat budgets at the Harrogate Lingerie & Swimwear Exhibition in North Yorkshire this week, with brands raising their prices for autumn 09.

Julie Matthews, owner of Bare Necessities in Marple, Cheshire, said up to 80% of brands had increased their prices. “I’m sticking to brands that I know work. It’s not a time to take risks or go cheaper,” she said.

Vincent Lecointe, northern Europe country manager for lingerie supplier Van de Velde, said brands’ price increases had not been well received by buyers. “We’ve launched an online marketing tool on our trade website to support indies,” he added.

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